Services

eBook - Preparing for AI Compliance.  For this client I created a short, topical eBook on the current and future trends in AI Compliance to drive engagement and lead generation. I was the sole author and created the design and layout.

White paper - Data Residency, Data Sovereignty, and Compliance in the Microsoft Cloud. I authored this 8,000-word paper integrating the data residency, data sovereignty, and compliance aspects of Microsoft’s main cloud services.

Data sheets – A set of two-page data sheets I created to sell the service lines and industry specializations for a client.  I created the design, layout, and writing for twelve data sheets.

Thought leadership campaign – AI Compliance.  I created this integrated thought leadership and lead generation campaign for a client on the emerging issue of AI compliance. The campaign incorporated an eBook, a webinar, a conference speaking event, and social media.

Strategic campaign – Cyberspace 2025: Today’s Decisions, Tomorrow’s Terrain. I directed the marketing of this large thought leadership campaign, which included a research paper that I coauthored, an animated video, an interactive website, social media, PR, advertising, and an event in Brussels.

Lead generation campaign – GDPR Benchmark Assessment tool. Working with a development vendor, I created this lead-generation campaign that assessed GDPR readiness and generated an analysis of the organization’s GDPR readiness along with actionable guidance on preparing for compliance, including implementing Microsoft services.

LinkedIn – I manage LinkedIn accounts for clients, writing posts, creating images using Canva, and tracking analytics and reporting. 

Blogging – I have written hundreds of blog posts, including for Microsoft.  I also edit and manage blog posts from clients, driving thought leadership and SEO optimization.

YouTube – I manage YouTube channels for clients, including scripting and editing of videos, along with tracking and reporting.

Web pages – A set of service pages and industry pages I created for a client.  I authored all content and created design and layout.

Web site - The Microsoft Trust Center. Collaborating with professionals across Microsoft, I created and managed this website which unified trust-related resources across Microsoft enterprise cloud services.

Launches and Major Announcements – I have managed the press prominent many product launches and  announcements, including the messaging and press materials for major announcements around Microsoft data centers and product launches.

Reactive PR and Issues Management – I have managed the media response around high-profile controversies during my career, including security breaches, privacy policies, online safety issues, and during legislative hearings and lawsuits.

Webinars – I manage webinars for clients including scripting, slide creation, editing, lead generation, metrics, and live event management.  

Conferences – I manage trade shows, from small tabletops at regional events to big booths at large international conferences. I can oversee booth design, staffing, branding, speaking, and lead generation.